Fancy Yourself A Fashion PR Girl?

by   This post can originally be found here

 

Ah fashion PR. Ever since the the high brand fashion PR girls (you know…the fashion media goddesses, such as the almighty OscarPR girl/Erika Bearman…) decided to publicly tweet, blog and Facebook away about her job antics..with you know the “usual” 9 to 5 agenda,  the casual name dropping of celebs, the oodles of international trips and champagne swilling parties, a career in Fashion PR has never before looked so (in the worlds of the immortal Coco Chanel) “classy and fabulous.”

The success of popular reality TV shows like “Project Runway,” “Kell on Earth” and “The City,” have also inspired many public relations students and recent graduates to break into the world of fashion PR.  But one must remember that all these lavish ladies such as Whitney Port, Olivia Palermo, Anna Wintour, Grace Coddington… they are at the peaks of their careers. And before you can even think of sipping some martini’s at a high end Monte Carlo fashion bash or hailing that yellow cab in New York City, you may have a long and laborious ladder to climb first.

So what does a PR do exactly? Since publicity is free, a fashion PR company or executive would be responsible for; building relationships with the press (they basically have to make friends with fashion editors, writers and journalists so that these people will write about/feature the product); organising and managing guestlists for promotional events; gifting (sending free product to key editors or celebrities in the hope that they’ll use or write about it); writing, distributing and following up on press releases and press packs; dealing with requests from the press and celebrity PRs; and reporting back to clients on the publicity they’re getting for the brands. PR Reps also help maintain the public image of the brand. They may help with marketing initiatives, or photo shoots, or just maintain the overall perception of the brands mission and image to the market.

So like any other sector in the media (such as journalism for instance) fashion PR is becoming more and more competitive because of how popular culture is depicting is as one of the most charismatic and glamorous jobs in the fashion industry. All the fashion aesthetic and pleasure without the hardcore and challenging sewing/design work. And of course it can be all these stylish things, but only in good time. One must be be prepared to start from the bottom and become acquainted the pains, pressures and hard work that will in due course put you on the winding road towards PR success. So, still fancy becoming the next Gucci PR Gal or Lavin PR Lady? Darlings, go get yourself a notebook and please be ready to take note…

Here are some essential pointers that could assist you onto conquering the yellow brick road of a Fashion PR career:

1. University degree: If you are lucky enough to live in the metropolis of London you may be able to just study for a college diploma in Fashion or for your A-Levels and brave the world of fashion by falling straight into internships. However most Fashion PR wannabe’s will consider doing an undergraduate degree first just as educational insurance in case this becomes a requirement later on. Regarding the academic discipline of your degree it be anything you wish. Still most successful employees in the PR industry usually have an undergraduate degree in the following areas: Journalism, PR, Media studies, English, Fashion, Marketing, History etc. If you don’t have a degree in these disciplines it may still be possible for you to pursue a career as a PR associate however you may need to do some independent research/work to put you up to scratch with the others. I suppose if  you want it enough you will be determined to prove your worth!

2. Work experience: This is a absolute must if you want to place a foot in the first rung of that PR career ladder. While employers aren’t so fussed on your degree discipline, nothing in the world beats hands on experience on the job. When you do your work experience however is entirely up to you. Many students who do a sandwich 4 year course at university will opt to do an industry placement as part of their course. Other students who follow through with more traditional degrees like English may have to do work experience alongside their studies and attempt to balance it out. The best advice is to gain some sort of work experience in the first or second year of your degree so you can concentrate getting the very best marks in your last year. And if you live outside of London where many of the placements and internships are, be prepared to plan ahead and email in advance to avoid nasty surprises of clashing dates and availability!

3. Finding work experience: Finding work experience has never been so easy in this day and age. Long gone are the days were we would have to write letters and deliver them by snail mail post, now we have the world wide web at out fingertips. Sit down with a brew and scour through job websites such as FashionMonitor.com and FashionJobs.com to keep up to date with the latest internship and work placements as and when they happen. And do not just limit yourself to search engine websites. The social media era has now become pervasive with everyone, in every country and with every age. Even your Grandma has probably got a Facebook account and is probably in more tagged pictures than you are. So instead of just using Facebook and Twitter for talking to your friends use it for tracking down companies and employers!

4. Twitter, the biggest social network of them all: Never before has Twitter been in demand so much. Many find it an unfamiliar social media to begin with but once they have sent a few dozen tweets and gained a few followers, it has never become so addictive. You find yourself hash-tagging everything in virtual sight. So if you find yourself on Twitter more times than you would like to admit, use that internet hovering to good use! Track down other who are in similar positions to you to ask for advice, tweet companies directly asking for work placements, follow important people in the industry who might be able to get you a job and reply to their tweets as friendly as you can, in order to show an interest…believe me in the end you will be rewarded for your research and friendliness!

Nonetheless even though Twitter may have its advantages, I’d advise also to be wary of what you voice on there. Unlike Facebook, Twitter has less privacy settings regarding your personal information so don’t write anything down on there you would not want a prospective employer to see.  But all in all, regarding PR placements and internships, Twitter is thee place where they are most regularly advertised. All day every day. You never know when Jonathan Saunders may need an assistant or if Henry Holland  requires a few dozen interns. You just have to be at the right virtual place at the right virtual time…

5. Blogging – As a PR student it might be an idea to show an interest in your area of work by writing a fashion blog. Fashion bloggers have really made their mark in recent years and because of their willingness to write fashion/beauty reviews, articles or whatever interests them they have ended up landing secure PR jobs and placements because of that blog. An employer for instance would gain a brilliant insight into your personality and a taster of how much you want a particular role or how you would fit into the philosophy of their company just through looking at your blog content. And never fear if it’s not as good as some of the other “big bloggers” blogs. Employers will be able to see through that facade of how many “followers” and “comments”  being tantamount to your “success.” It is sheer nonsense. Evidently if you have hundreds of followers then that by all means is fruitful. BUT they will appreciate content over the social factors of it. Blogging after all is not a popularity contest nor should it be enthused to be so.

6. Gaining work experience: Congratulations on getting a placement! But this is were the hard work begins. You must ensure you are punctual for your first day in order to set a good impression. Be friendly, appeasing, willing and approachable as the team you are working in will appreciate those qualities. As it’s fashion PR they won’t expect you to dress so corporal so feel free to dress to revel in your own normal attire. Nonetheless remember it is a fashion placement so be sure to adhere to particular style that will get you noticed for your creativity or wear certain trends you know to be in vogue to stress that you are indeed “style savvy.”

Sadly you may be making tea, photocopying, sitting at a desk, liasoning, answering the phone, on Excel etc on your first day but don’t feel disheartened by this. You must take it on the chin and continue to smile. What did you expect on your first day? That’d you be whisked away with a senior member of staff to eat danish pastry The Savoy or to go to an exhibition in Paris? Of course not. So remember to use your time to observe productively. See what other employees are doing. Ask them questions on how they got their role or to show you how to function particular software or operate different tasks. As a result you will be appear an interested and eager individual and more likely to be remembered for all the right reasons instead of sulking in the corner like a diva. This may be a job in the fashion industry but it gives you no right to appropriate “model behavior” akin to that of Naomi Campbell.

7. After the work experience: YAY you have survived your first tests of PR Fashion girl work. Now what? Well the experience should have taught you whether you feel that PR would be the right career for you or not. If it is and you imagine yourself in your mind as the next Olivia P then you should be focused on securing your next placement. However that does not mean you should disregard the first company that took you under their wing. If you had a really productive time, perhaps suggest an opportunity for working for the employer again in the next few months? Perhaps write down the names of the contacts you have made and ask whether you can keep in touch? Remember networking is crucial to the fashion industry and by regularly tweeting, writing emails and referring to a previous colleague who knows what that person could do for your potential career prospects? One day you could work with someone who knows Kate Moss, Lily Cole or the editor of a big fashion magazine. What I’m saying is that without networking, if you never ask, you will never know! I’d particularly stress making a LinkedIn account to, a social networking site designed for professionals. (www.linkedin.com)

These tips then are just the basis to springboard your career into the fashion PR industry. These points would probably be the most traditional of avenues but don’t feel you have to completely adhere to it. Most PR employees have diverse and wide ranging backgrounds of how their secured their jobs in the industry which makes it all the more interesting, attainable and reassuring to us who may be apprehensive or nervous about whether we can succeed! Still, it would not hurt to take this advice on board to know what you are up against. As a person you need to be (like with any other career in the fashion industry) determined, hard working, willing to work long and unconventional hours, fashion conscious and knowledgeable, adaptable, passionate, calm under pressure, have a range of interpersonal skills and most significantly of all, be confident. Fashion is a industry full of strong willed characters therefore it is essential that you raise your voice high and proud to have it heard. There are no quiet or mousy plain Jane’s in this field of work. Oh no. Only a parade of colourful and loud characters that bring personality and essence to a brand. Candidates of the highest style calibre if you please…

So the question is…could you then be the next OscarPR girl or a Lagerfeld lass? Oh Reality TV watch your back or indeed watch your production budget…because slowly but surely they’ll be a new influx of PR girls swarming into town…

 

 

Advertisements

PR pro habits that journalists despise

By Kevin Allen | This post can be found here

Katie Burke has penned the post that many have been waiting for.

On the HubSpot blog, Burke’s post, “S%*t PR People Do That Journalists Hate” provides a fantastic indictment of all the lazy, annoying, and stupid things that PR people do to try to get journalists to write about their clients.

Among the complaints:

• Calling on the phone, ever.
• Pitching canned and boring story ideas.
• Using all caps.
• Spamming.

All the complaints are collected in the following SlideShare:

http://image.slidesharecdn.com/shitprpeopledo-130710113630-phpapp02/95/slide-1-638.jpg?1374087602

It’s begging for a response, so the challenge to PR pros is to offer enough material for “S%*t Journalists Do That  PR Pros Hate.

What Do You Do When Your Venue Closes Days Before Your Event?

When the Children’s Book Choice Awards planners arrived for load in, they discovered a lock on the venue’s doors and had to act quickly to save the event.

By Beth Kormanik | This Post can be found here

<p>  The Children's Book Choice Awards switched venues at the last minute, but it brought along its bookshelf lectern.</p>

The venue for the Children’s Choice Book Awards changes each year, and planner Lizz Torgovnick of Sequence Events and her clients at the Children’s Book Council had carefully scouted locations before choosing the Liberty Theater for this year’s event in May. The historic facility—with its unique layout and original theater boxes—had even inspired the event’s red curtain theme.

When the load-in crew members arrived on Friday to prep for the Monday event, they found an event planner’s nightmare: a padlock on the door and a post detailing liquor and other violations. The team faced a quick decision: Hope the legal issues would be resolved by Monday, or change venues.

“The first hour was spent asking, ‘What the heck is going on?’ Was it still possible to have the event there,” Torgovnick said. “We couldn’t get our venue contact on the phone, so it became clear very quickly that we needed to find a new venue for our event. After a few semi-frantic calls to team Sequence, everyone was on the case. We called every venue we’ve ever worked with that could accommodate this event.”

They needed an open venue that had space for a cocktail reception, award presentation, and dessert reception for 300 people—without increasing the budget. Finding an open venue in a matter of hours, even in a city like New York with its numerous options, is no easy task. The first round of phone calls yielded no results. Liberty Theater’s audiovisual contact suggested a not-yet-open space called Stage 48, fewer than 10 blocks from the original venue. It was still finalizing details of its build out, but it was available, and the team scheduled a walk-through.

“Luckily, it was a pretty good fit,” Torgovnick said. “It was 80 percent of what we needed from a venue, and the rest was doable. It was kind of a miracle.”

With the client’s approval, they made the switch. But the crew still faced several hurdles: ordering a new menu without a tasting, creating a new floor plan and new seat assignments, and alerting guests to the change in location. Then there was the stage itself. Intended more for live music events, it did not have stairs for winners to climb to receive their awards.

So planners asked the chef to recreate as best he could the original menu and cobbled together a staircase from materials the venue had on hand. The Children’s Book Council emailed event guests about the new location, and the night of the event, a hired staffer stood outside of the old venue in case anyone missed the message.

Another challenge was the elevator. It was not operational, so guests had to climb to reach the third-floor reception site. To accommodate guests who couldn’t make the hike, staffers kept the bar open on the main level and brought in hors d’oeuvres.

Despite the change, the event largely stayed on budget. Stage 48 matched the original venue price, and there was no haggling with the Liberty Theater since it had not cashed the deposit check. The only loss was for a satellite truck that planners had hired for a live online broadcast of the show. Its signal, which had been tested at the former venue, did not work from the new one.

The Liberty Theater’s William Curran told BizBash that the violations were from the theater’s in-house restaurant at the time, Famous Dave’s, which was operated separately. Curran said the management took care of the violations in court that Friday and reopened in time for dinner service. (He added that Famous Dave’s had been replaced by the Liberty Diner under new management.)

“We could have done the event here, but they felt more comfortable moving,” Curran said. “In my 30 years I’ve never had something like that. I understood that the event planner was very upset to say the least, and that’s why I did everything I could to help them.”

Torgovnick said she was disappointed that her client never received an apology from the Liberty Theater, but the experience had taught her valuable lessons.

“Be prepared,” she said. “Be on top of all of the details. If you have all of the puzzle pieces, if you have to reassemble them in a different place, it’s possible. Expecting the unexpected is part of our job, and in a sick way is what we love about the industry. The biggest problem that anyone could face came our way, and we still had a fantastic event.”

 

Building the perfect email ‘pitchwich’

By: By Ashley Halberstad This Post Can Originally be found here
Like anything worth knowing, PR is all about the fundamentals. There are building blocks, key pieces of knowledge that make the difference between being a PR practitioner and being a PR professional.

One of those fundamentals is the pitch. We hear a lot about bad pitches, especially via sites like Bad Pitch Blog and Pro PR Tips that were inspired by the sheer volume of off-topic pitches received. But, what about the relevant, timely pitch topics that still go unanswered?

After you’ve accurately identified what you’re pitching and to whom, you still run the risk of sending a bad pitch. Truth is, the structure and approach of the pitch itself are often overlooked, and they can make or break your chances of a response from a media representative—regardless of how well targeted and relevant your message is.

Enter the “pitchwich.” Like a delicious and satisfying sandwich, the pitchwich feeds the media you’re reaching out to by providing them with the information they need in a clear concise way. Check out the ingredients:

Bread slice

Say hello, but keep it short and get straight to the point. Greet the recipient of your email in a friendly—but not overly personal—way, and let them know right away why you’re sharing this information. Often this can be either a “problem statement” or a reference to a recent article by the person you’re emailing. Here’s an example bread slice: 

Hi, Ashley—

Hope your week is going well! I saw your recent article on cats, and I completely agree with your thoughts on shedding. 

Mayo (or condiment of choice)

This is where you should mention how you or your client would tie in to the introduction. Are you the solution to the problem introduced? Does your client have a connection to a recent article? Check out the use of mayo:

Are you familiar with the ShedBed (www.FakeShedBed.com)? It’s a new way to keep pets from shedding all over the house by containing it in one spot—the pet bed.

Meat (or veggies)

After you’ve connected the dots, provide relevant details that the person must know about you or your client. Keep it brief, but include key details such as what specifically separates you from the competition. Link to images and product pages if more information can be found on the site, rather than spelling it all out in a lengthy email. Meat/veg in action:

ShedBed is a pet bed with a purpose. Using a new proprietary technology to gently massage and groom cats and dogs while they lie on the bed. Unlike manual brushing, all the stray fur is collected and contained by the ShedBed so you can easily throw it away. You can see it in action here: http://www.FakeShedBed.com/videodemo.

Bread slice

The pitchwich should never be an open-face sandwich. Conclude your message with a clear call to action. What do you want the media person to do with this information? Offer an interview, product sample, additional information, or images, but be sure you’re asking them to take action. The capper to the perfect pitchwich:

I think this would be a great solution for Mr. Boots’ shedding issue. Are you interested in learning more or in receiving a review unit to try for yourself?

I look forward to hearing from you. Thanks!

[RELATED: Register for our PR Writers Summit by Aug. 1 to get an early-bird discount.]

The pitchwich is only a guide. Everyone is different, and it’s important to be familiar with who you’re pitching, personalizing your messages to him or her as much as you possibly can. PR is about building relationships, and the way you communicate with media will change as you develop those relationships.

In the meantime, the pitchwich can help keep your messaging simple and effective.

Ashley Halberstadt is the director of digital media relations for digitalrelevance, an online marketing agency in Indianapolis. A version of this story originally appeared on the agency’s blog

10 things clients get wrong about the media

By: Bruce Serbin                           This original post can be found here

 

I’ve been infuriated lately.

I’m sick and tired of all the bad ideas and strategies I’ve heard from some of my clients and the clients of fellow publicists. I figured I would redirect my frustration by sharing with you the top 10 things anyone working with a publicist needs to understand.

Yes, I’m being blunt, but I’m doing it with the best intentions to keep you from making stupid mistakes that will cost you interviews or, worse, your credibility.

1. No, we can’t ask for the questions ahead of time. 

I will never, ever, ever ask a reporter or TV producer for the questions they plan on asking in your interview ahead of time. So don’t ask me. It will make you and me both look like idiots. If you want to completely undermine your expert status and credibility, go ahead and ask for the questions yourself. You’re supposed to be the authority on your topic, and that’s why the media is talking to you. They expect you to be able to handle anything they throw at you. Asking for the questions tells them otherwise. While we’re at it, no, I also won’t annoy the busy reporter by asking when the story will run. Of course I’ll be happy to check in with him or her after some time has passed.

2. You’re probably not going to get on the “Today” show, so stop asking. 

It’s still laughable to me whenever a client asks, “When will you get me on the ‘Today’ show?” The reality: If you and your topic are a good fit for “Today,” know that I am pitching “Today” and other similar shows. Also realize that just because I have put other people on “Today” and similar national TV shows, that doesn’t mean I can automatically place you there. Yes, my relationships and credibility with producers will help somewhat, but only to a point. The competition is extremely fierce at that level, and although breaking in is possible, it won’t happen for some people.

3. Stop telling me you don’t care about local TV. 

If you don’t care about local TV and are interested only in national TV, you’re an idiot. If I hook a national TV producer on the idea of having you as a guest, the first question he or she will ask me is, “Does this person have any other television experience?” Local TV helps lead to national TV, plus it’s still major credibility in its own right. When someone looks you up on the Internet, what do you want them to see: only things you’ve written or produced about yourself, or credible TV interviews with you, even if they are on local TV?

4. You’re probably not going to sell a lot of books. 

Unless you name is John Grisham or James Patterson, don’t expect to sell a lot of books from appearing in the media, and don’t ask me how many books you’re going to sell. You might sell millions. You might sell none. The one thing I’ve learned about forecasting book sales is that there is no good way to forecast book sales. Being in the media is about building credibility through a third-party implied endorsement, not about selling books. It’s about leveraging your media coverage to help build multiple income streams. Your book might turn out to be one of those streams, but it is more likely to help you earn other income than to be a major profit center in its own right.

5. This isn’t a short-term strategy. 

People call my office and say, “Can I hire you for a month?” The answer is no, because you can’t do this for one month and expect to get big-time results. If you want to hire someone for a month, hire someone else who is happy to take your money and doesn’t care about disappointing you and undermining their own reputation. Publicity is a long-term strategy that takes time and the ability to develop new story angles and play off current events. Those events will happen, but they might not coincidentally happen during the first few weeks. Just as you might advertise for the life of your business, publicity should be approached the same way to continue to build your credibility.

6. Your product, book, or service isn’t going to change the world. 

I believe in my clients and their messages. I really do. Otherwise I wouldn’t be representing them. But I can’t tell you how many times I’ve heard, “The media is going to eat this up! This is really going to change lives! It’s a ‘game changer’!” I believe in you, but I hear it every day. Take a step back, and understand that the competition for precious minutes of TV time or inches of print is fierce. Although you probably have a very good idea, it’s not the only one out there, and just because you and I think it’s good, you can’t expect every media outlet to agree.

7. Stop wasting your time with expensive press releases. 

You don’t need a publicist to write a press release and distribute it through a service such as PR Newswire or BusinessWire. You can do that yourself. Most press releases are self-serving and contain no news value. If you still want to pay these companies a lot of money to have your release lost in a sea of press releases so nothing much comes of it, I’m happy to help. I just think there are better ways for you to spend your money.

8. Excuse me for trying to make you interesting. 

Sometimes it’s not what you say but how you say it. You might be the expert of all experts in your field, but if you’re boring, nobody is going to care. My favorite example of what I’m saying is my client Steve Siebold’s book, “Die Fat or Get Tough: 101 Differences in Thinking Between Fat People and Fit People.” His premise: If you’re fat, it’s your fault. That one phrase has resonated on television show after television show all over the world. Of course, he also has plenty of useful but more mundane advice like “eat better and exercise more.” But if he led with that, do you think he would have been featured all over the world? Nope. Spice it up!

9. Lack of results isn’t always the publicist’s fault. 

With anyone I work with, have previously worked with or will one day work with, I give it my all, 100 percent dedication and commitment to doing the best I can. But after all, I’m selling you and your message. I’ve worked with really strong messages and others that aren’t as solid. If you’re not getting the media coverage you believe you’re entitled to, don’t always blame your publicist, but instead take a look at the goods you’re bringing to the table. Not all clients are created equal. Having said that, though, I won’t take a client whose message I don’t think I can sell.

10. I don’t care what your branding strategist or social media team is doing. 

Many of my clients and the clients of other publicists have independent branding consultants, advertising teams, internal marketing people, and social media teams they work with as well. Though I’m always happy to jump on a call with them or hear what they’re up to, it’s usually a big waste of time and doesn’t concern me. I don’t care how many Facebook and Twitter messages your social media team is putting out; I care only about generating a lot of media coverage for you to help you build a massive amount of credibility that you can leverage forever.

Bruce Serbin is president and CEO of Serbin Media, Inc. His work has been recognized by the Associated Press, League of American Communications Professionals and the Public Relations Society of America.

FYI Meet The 20 Most Powerful Publicists In Hollywood

By: ALY WEISMAN This post can be found here
When most people think of publicists, they picture someone like Vincent Chase’s fast-talking, cell phone-addicted, workaholic publicist, Shauna Roberts (expertly played by Debi Mazar) on HBO’s “Entourage.” 

In reality, most of these traits are actually true of Hollywood publicists, who are on-call 24/7 for their A-list clients.

Whether they’re crafting an actor’s image, babysitting a hard-partying starlet, fielding phone calls from press, or helming a multi-million dollar movie campaign, publicists are an integral part of the showbiz machine.

And they’re getting paid big bucks to do so. “The most basic services start at $4,500 a month and escalate toward what she calls ‘the high six figures’ annually for corporate clients,” reports one top Hollywood publicist in a 2011 New York Times profile.

So we decided to rank them based on their power in the business.

Our picks are based on the wattage of their client roster, feats accomplished, the nominations we asked for in August, and by talking to industry insiders such as journalists and producers who work with publicists on a regular basis, to get a sense of who really holds the keys to Hollywood.

Between TV, film studio, and celebrity publicists, we couldn’t possibly fit everyone on our list, so the following represents at least one in each category.

Although they often prefer to remain under the radar and let their clients soak up the spotlight, publicists know how important image can be. When we asked each of the 20 publicists on our list for further information, almost every single one replied: “Who else is on the list?”

 

20.) John Wentworth, Executive Vice President at CBS Television Distribution

20.) John Wentworth, Executive Vice President at CBS Television Distribution

Courtesy John Wentworth

Clients: “Dr. Phil,” “The Doctors,” “Rachel Ray,” “Entertainment Tonight,” “The Insider,” “Inside Edition,” “Excused,” “Judge Judy,” “Judge Joe Brown,” “Wheel of Fortune,” “Jeopardy!” and “Swift Justice With Nancy Grace.

Memorable moment: Launching such long-running shows.

Why he makes the list: In addition to helping launch a long list of successful TV shows, Wentworth oversees the publicity of 12 syndicated shows. Before his current position at CBS, Wentworth was EVP of Marketing and Communications for 11 years at Paramount Network Television.

19.) Nicole Perna, BWR

19.) Nicole Perna, BWR

Twitter

Clients: Jessica Chastain, Chloe Moretz, Sharon Osbourne, Jenna Dewan, Lucy Hale, Johnny Galecki, Ryan Phillippe, Diane Kruger, Nikki Reed, Kellan Lutz.

Memorable moment: Perna reportedly lost her temper after an Australia morning show teased an interview with her client Nicole Richie by showing video of the star’s troubled past.

Why she makes the list: Perna, who has been at BWR since 2002, was promoted in June to help develop new strategies to support talent in a changing digital landscape. In an announcement, BWR partner Nanci Ryder said Perna has “shown tremendous skill in client development over the years … With [her] leadership and insight we see the opportunity for continued growth and diversification of this company.”

18.) Jill Fritzo, Publicist at PMK*BNC

18.) Jill Fritzo, Publicist at PMK*BNC

Courtesy Jill Fritzo

Clients: Kim Kardashian, Khloe Kardashian, Kourtney Kardashian, Brooke Shields, Shannen Doherty, Denise Richards, Kristin Chenoweth, Vanessa Hudgens, Michael Strahan.

Memorable moment: “I have had so many memorable career moments. I love my job and every day it is exciting to be a part of what the clients are doing and what they are passionate about. I feel very lucky to have this job and be able to be a part of some very cool things! Memorable career moments are getting to work with some people who I idolized growing up.”

Why she makes the list: She reps all three of the Kardashian sisters. Last year alone, the Kardashian empire pulled in roughly $65 million.

17.) Joy Fehily, Partner at Prime Public Relations and Communications

17.) Joy Fehily, Partner at Prime Public Relations and Communications

Courtesy Joy Fehily

Clients: Aaron Sorkin, Olivia Wilde, McG, Seth McFarlane and Graham King.

Memorable moment: “There are so, so, so many! However, all of the ‘firsts’ tend to be the most special.  At my very first film scoring session, the director brought me to the center of the room with the orchestra while they were playing.  Being a part of this music and film collaboration process for the first time was one of my all-time favorite career moments.”

Why she makes the list: Joy is the founding partner of PRIME Public Relations. PRIME is a Los Angeles-based firm providing communications, brand management, marketing, strategic planning and social media services to the entertainment industry.  Clients of the specialty firm include prominent actors, award-winning filmmakers, leading television creators and producers, production companies, nonprofit corporations and sports leagues.

After receiving a dual degree in Social Science and Communications from USC, Fehily began her public relations career at PMK Public Relations, segued to Castle Rock Entertainment and then returned to the newly-formed PMK/HBH.  At PMK/HBH, Fehily served as senior vice president of their bi-coastal film department.

16.) Howard Bragman, Founder, Fifteen Minutes PR

16.) Howard Bragman, Founder, Fifteen Minutes PR

Getty

Clients: Stevie Wonder, Camille Grammer, Chaz Bono, Petra Ecclestone, Adrienne Maloof.

Memorable moment: “The times I remember most are when my lesbian and gay clients came out of the closet and I could actually see and feel the lightness in their hearts as their burdens were lifted.”

Why he makes the list: With over 30 years of PR experience, Bragman now serves as an ABC News Consultant for “Good Morning America,” is the resident Public Relations Expert for “Entertainment Tonight,” resident Spin Doctor for HLN’s “Showbiz Tonight” and was a frequent contributor to “The Joy Behar Show.”

He is the author of the book “Where’s My Fifteen Minutes?,” has over 118,000 followers on Twitter and a deal with E! for a scripted series about PR — inspired by his real-life experiences.

15.) Danica Smith, Publicist at PMK*BNC

15.) Danica Smith, Publicist at PMK*BNC

Shutterstock

Clients: Colin Farrell, Olivia Munn, Wanda Sykes, Mike Epps, Zach Braff, Matthew Fox, Michael Pena, Carmelo Anthony, Kim Cattrall.

Memorable moment: Smith has helped Olivia Munn go from “Attack of the Show” host on G4 to starring in Aaron Sorkin’s HBO series “The Newsroom.”

Why she makes the list: Longtime publicist and PMK executive, Smith is a masterful talent publicist representing actors, actresses, comedians, sports stars, and personalities.

14.) Nicole Perez-Krueger, Publicist, PMK*BNC

14.) Nicole Perez-Krueger, Publicist, PMK*BNC

Courtesy Nicole Perez-Krueger

Clients: Matthew McConaughey, Christina Aguilera, Lauren Conrad, Jewel, Whitney Port, Marisa Miller, Stacy Keibler and Jeff Lewis.

Memorable moment: Under Perez-Krueger’s guidance and tactical direction, Lauren Conrad remains the third highest-selling magazine cover despite the fact that she hasn’t been on a television series for years. Also, by orchestrating strategic press coverage and positioning, Perez-Krueger transformed the public (and professional) image of Matthew McConaughey from a romantic comedy heart throb to a serious actor and awards contender.

Why she makes the list: A veteran entertainment industry publicist, Perez-Krueger joined PMK*BNC in June of 2011 from Rogers & Cowan. Perez-Krueger has an innate sense of media and is an expert at managing the images of her high-profile clientele.   

13.) Amanda Lundberg, co-head of 42West’s Entertainment Marketing Division

13.) Amanda Lundberg, co-head of 42West’s Entertainment Marketing Division

42west.net/lundberg

Clients: Tom Cruise, Kelly Ripa, Bobby & Peter Farrelly, “Bridesmaids” director Paul Feig.

Memorable moment: As as Senior Vice President of Worldwide Publicity at MGM, Lundberg was one of the key executives responsible for rejuvenating the James Bond franchise by initiating and carrying out publicity campaigns for “Goldeneye,” “Tomorrow Never Dies,” and “The World Is Not Enough.”

Why she makes the list: As the co-head of 42West’s Entertainment Marketing Division, Lundberg oversees film release campaigns, awards campaigns, and publicity initiatives for filmmakers. Before joining the firm as a partner in 2005, Lundberg was head of Public Relations at Miramax, overseeing publicity for worldwide theatrical releases.

12.) Jill Hudson, VP of Publicity at FOX

12.) Jill Hudson, VP of Publicity at FOX

Courtesy Jill Hudson/Fox

Clients: Jill is the lead publicist on two of Fox’s biggest shows, “American Idol” and “The X Factor.” She also used to run publicity for the network’s longstanding hit, “The Simpsons.”

Memorable moment: “For the past 16 years at FOX I’ve worked with some of the most talented people in the industry and have had so many incredible experiences, but I’d have to say launching ‘Malcolm in the Middle’ was the turning point in my publicity career. The show went on to become a huge success and it was so gratifying to work on campaigns that garnered truly gifted actors like Bryan Cranston his first Emmy nomination. Since then I’ve gone on to work on everything from ‘The Simpsons’ to ‘Hell’s Kitchen’ to ‘American Idol’ and ‘The X Factor.’ Both the latter have allowed me to travel all over the country and meet everyday people whose lives have literally changed the moment they stepped on that stage. It’s inspirational to be even a small part of that phenomenon.”

Why she makes the list: According to Gaude Paez, Vice President of Corporate Communications at FOX, “Jill is one of the most well-liked and respected network publicists I know, and I don’t think any list of top Hollywood publicists would be complete without her. Her ability to manage huge brands like ‘American Idol’ and ‘The X Factor’ and work with high-profile talent like Simon Cowell, Paula Abdul, Jennifer Lopez, Steven Tyler, and Britney Spears makes her a huge asset for the FOX network.”

11.) Adam Keen, EVP, Worldwide Publicity & Corporate Communications at Relativity Media

11.) Adam Keen, EVP, Worldwide Publicity & Corporate Communications at Relativity Media

Courtesy Adam Keen

Clients: Keen recently led the worldwide theatrical publicity campaigns for Relativity’s box office hits “Act of Valor” and “Immortals,” as well as the successful launches of “Mirror Mirror,”” Limitless,” Steven Soderbergh’s “Haywire” and “Shark Night 3D.” Looking ahead, Keen will lead the theatrical publicity campaigns for Relativity’s upcoming releases including Nicholas Sparks”’ Safe Haven,” Scott Cooper’s “Out of the Furnace,” Liam Hemsworth starrer “Paranoia,” Luc Besson’s” Malavita,” “21 and Over” and many other titles.

Memorable moment: “Working on documentaries or films based on true stories is always a pleasure because of the amazing and inspired people you get to meet. You feel the impact on these projects as you are not only helping to educate the masses on some great factual story or issue, but have the responsibility to represent the personal subjects as well. These are the campaigns that always stay with me.”

Why he makes the list: He’s worked everywhere! Before joining Relativity, Keen was senior vice president of Worldwide Publicity & Corporate Communications at Overture Films, head of Entertainment and Brand Strategies Division at I/D Public Relations, and spent five years as the senior vice president of special projects at MGM & United Artists where he oversaw specialized publicity efforts for both the domestic and international divisions. Before his employment at MGM, Keen handled similar duties at DreamWorks SKG in the special projects department working on such award-winning films as “American Beauty” and “Almost Famous.

10.) Cindi Berger, Chairman and CEO of PMK*BNC

10.) Cindi Berger, Chairman and CEO of PMK*BNC

Getty

Clients: Robert Redford, Mariah Carey, Billy Crystal, Barbara Walters, Simon Cowell, Rosie O’Donnell, John Legend and Harry Connick Jr.

Memorable moment: “One of the most memorable moments in my career was the night the Dixie Chicks won the 5 top Grammy Awards including, Album of the Year, Best Country Album, Song of the Year, Record of the Year, and Best Country Performance by a Duo or Group with Vocal (2007).”

Why she makes the list: Berger got her start at publicity firm PMK as the receptionist and worked her way up the ranks to become chairman and CEO of PMK*BNC. She has led countless film campaigns, consults for The Weinstein Company and works on OWN’s documentary film series. She also helped launch and continues to work on the award-winning talk show “The View” and “The Barbara Walters Specials.” 

9.) Lewis Kay, COO/EVP, Entertainment at PMK*BNC

9.) Lewis Kay, COO/EVP, Entertainment at PMK*BNC

Courtesy Lewis Kay

Clients: Jimmy Kimmel, Amy Poehler, Will Arnett, Zooey Deschanel, Louis CK, Tracy Morgan, Chris D’Elia, Joel McHale, Sarah Silverman and Paul Scheer.

Memorable moment: “I am sorry but it is Emmy week so I am tapped out on creativity right now!”

Why he makes the list: He reps the kings and queens of comedy.

During his more than 15-year tenure with the company, Kay has played an integral role in building the agency’s Media Relations area into the robust practice it is today.  Overseeing a staff of more than 30 professionals, Kay supervises the agency’s Television, Special Events, Lifestyle, Talent and Corporate Entertainment divisions.

Kay also oversaw efforts to grow the agency’s overall social media presence by a whopping 4,300 percent in just two years and is an expert in how to effectively utilize social media tools to enhance any communications strategy.

8.) Nanci Ryder, Co-Founder of BWR

8.) Nanci Ryder, Co-Founder of BWR

Ryder, left, with longtime client René Zellwegger.

Getty

Clients: Katie Holmes, Mila Kunis, Ewan McGregor, Viggo Mortensen, Blake Lively, Johnny Galecki, Renée Zellweger, Amber Valletta, Matt LeBlanc, Eric Dane, Rose McGowan, Terrence Howard.

Memorable moment: In July, Katie Holmes left her shared publicist with Tom Cruise and returned to her pre-marriage reps, BWR’s Nanci Ryder and Leslie Sloane—who originally signed the actress at age 16.

Why she makes the list: The “R” in BWR stands for Ryder.

7.) Leslie Sloane Zelnik, Publicist and co-president, BWR

7.) Leslie Sloane Zelnik, Publicist and co-president, BWR

Megan Fox, one of Leslie’s star clients.

AP

Clients: Katie Holmes, Blake Lively, Kate Beckinsale, Megan Fox, Zoe Saldana, Diane Kruger, Michael J. Fox, Sarah Michelle Gellar, Emmy Rossum, Lucy Hale, Gretchen Mol, Melissa McCarthy, Chris Rock, Jason Biggs, Penn Badgley, Edgar Ramirez, Nikolaj Coster-Waldau, Chris O’Donnell, Mariska Hargitay, keke Palmer, Katharine McPhee, Lauren Graham.

Memorable moment: “I could give a moment with every client, but one that stands out is when a teenage Megan Fox got my phone number from Kelly Ripa and called me to ask if I’d represent her. It was very sweet.”

Why she makes the list: Despite saying “God I hate stuff like that” when contacted about this list, Cindy Guagenti — the managing director at BWR Public Relations — then recommended Leslie Sloane as one of her top picks to get a spot on our list.

6.) Shawn Sachs and Ken Sunshine, Co-CEOs, Sunshine Sachs

6.) Shawn Sachs and Ken Sunshine, Co-CEOs, Sunshine Sachs

Getty

Clients: Leonardo DiCaprio, Ben Affleck, Barbra Streisand, Bette Midler, Cyndi Lauper, Darren Criss, Demi Lovato, Guy Fieri, Harry Belafonte, Jessica Lu, Jon Bon Jovi, Karlie Kloss, Kathy Griffin, Katie Lee , Leonard Cohen, Lin-Manuel Miranda, Malin Akerman, Naomi Campbell, Nick Lachey, Novak Djokovic, Ryan Lochte, The Band Perry, The Jonas Brothers (Joe, Nick, Kevin), Trace Adkins, Trisha Yearwood, Tyler Perry, Andre Benjamin.

Memorable moment: Shawn: “I am really proud of the type of work we do and the clients we represent. Nearly half of the clients we represent have a cause element ranging from documentary films to digital, celebrity, corporate, crisis, legal and of course nonprofit organizations. In a very short amount of time, we have grown significantly without compromising our values or losing our culture. I love that we work with clients like the Hollywood Foreign Press Association, American Red Cross, Calvary Hospital, Canon, DoSomething.org, NY Jets, NYC Ballet, Comcast and digital leaders such as IAC, Bing, eBay, Facebook, and the Webby awards — yet we don’t have a website. Keeping our unique culture while we grow is both the single biggest challenge and at the same time the greatest joy.”

Why they makes the list: A quiet yet super powerful PR firm, their clients range from celebs and corporations to non-profits and politicos. They have recently opened an LA office, run by Keleigh Thomas, and nearly tripled their number of staff.

5.) Ina Treciokas, Publicist & Partner at Slate PR

5.) Ina Treciokas, Publicist & Partner at Slate PR

Treciokas’ longtime client, Sarah Jessica Parker.

Examiner/AP

Clients: Harrison Ford, Woody Harrelson, Sarah Jessica Parker, Leslie Mann, Anna Paquin, Owen Wilson, Liev Schreiber, Jon Favreau, David Schwimmer, George Lopez, Justin Theroux, Anjelica Huston, John Leguizamo, Eddie Izzard.

Memorable Moment: Starting her own company after 13 years in the ‘biz.

Why she makes the list: After working at ID PR, Ina co-founded Slate PR. At the time, ID founder Kelly Bush (see slide 17) called the departing senior EVP one of her best friends. According to Deadline, “It seems like she is leaving at a time when Kelly is expanding the company into other more lucrative revenue streams, like brand representation and management, while Ina enjoys actual client representation.”

4.) Kelly Bush, Founder & CEO, ID PR

4.) Kelly Bush, Founder & CEO, ID PR

Twitter/kellylbush

Clients: Ben Stiller, Tobey Maguire, Ellen Page, Drake, Christopher Nolan, Javier Bardem, Diane Lane, John Malkovich, Alicia Keys.

Memorable moment: Bush took on actor Paul Reubens as a client and led the effort to revive his career by pushing him to resurrect his Pee-wee Herman persona for a 2007 appearance on Spike TV. A positive reception led to a Broadway run for “The Pee-wee Herman Show” in 2010 and a career revival that now has him starting production “very soon” on a new “Pee-wee Herman” movie with Judd Apatow.

Why she makes the list: This NYT profile of Bush discusses how she persuaded Sony to cast Tobey Maguire as the lead in “Spider-Man” by lining up a sexy magazine shoot, can get nasty headlines removed from Google, and jokingly says her goal for ID PR is “world domination.”

According to her Twitter bio, she is also “Mother of two girls. Passionate about equality. Endlessly curious.”

3.) Robin Baum, Publicist & Partner at Slate PR

3.) Robin Baum, Publicist & Partner at Slate PR

Courtesy Robin Baum

Clients: Johnny Depp, Ryan Gosling, Dakota Fanning, Chris Hemsworth, Daniel Craig, Alexander Skarsgard, Kate Bosworth, Naomi Watts, Orlando Bloom, Antonio Banderas, Melanie Griffith, Benicio Del Toro, Jared Leto.

Memorable moment: “A memorable moment for me was being acknowledged by Russell Crowe during his Oscar acceptance speech for ‘Gladiator.'”

Why she makes the list: Her client list speaks for itself.

2.) Meredith O’Sullivan, Head of West Coast Talent Department at 42 West

2.) Meredith O'Sullivan, Head of West Coast Talent Department at 42 West

O’Sullivan’s client, Jessica Biel.

Steffen Kugler/Getty Images

Clients: Jessica Biel, Reese Witherspoon, Will Smith, Ryan Reynolds, Rachel McAdams, Halle Berry, Rosario Dawson, David Spade, Scott Caan.

Memorable moment: Reese Witherspoon recently left her longtime publicist to be repped by O’Sullivan.

Why she makes the list: In addition to repping A-list talent, O’Sullivan is the head of the West Coast talent team at 42West — overseeing all staff.

1.) Stephen Huvane & Simon Halls, Founders of Slate PR

1.) Stephen Huvane & Simon Halls, Founders of Slate PR

Stephen Huvane with client, Jennifer Aniston.

Getty

Clients: Jennifer Aniston, Neil Patrick Harris, Ryan Gosling, Harrison Ford, Kirsten Dunst, Anne Hathaway, Johnny Depp, Channing Tatum, Ryan Murphy, Ridley Scott, Jude Law, Matthew Broderick, Annette Bening, Frances McDormand, Sam Mendes, Nathan Lane, Ang Lee, Brett Ratner, Gore Verbinski and Tom Ford. 

Memorable moment: Perez Hilton printed a fairly lengthy email Stephen Huvane sent to him regarding how the gossip blogger snarkily reported his client Jennifer Aniston’s break up with Vince Vaughn.

Why they make the list: After a long career in public relations and with a few brothers in the ‘biz, including CAA powerhouse agent Kevin Huvane, Stephen Huvane is deeply entrenched in Hollywood.

Simon Halls, whose longtime partner is “White Collar” star Matt Bomer, has played a central role in promoting gay visibility within the entertainment industry.

Together, they rep Hollywood’s top actors and filmmakers.

BONUS: Debi Mazar as publicist Shauna Roberts on HBO’s “Entourage”

Before actors need a publicist, they first need a director.

Read more: http://www.businessinsider.com/20-most-powerful-publicists-in-hollywood-2012-10?op=1#ixzz2YktLAsB2

15 tips for a successful PR career

By Dave Fleet – Post can be found here

 

 

 

 

One of the things I enjoy most nowadays is having the opportunity to speak to the future leaders of the PR profession when they’re starting out. I often get asked: “What tips would you offer to get ahead in this field?”

 

Now that summer is upon us and students are turning their minds to life after school, I thought it might be timely to offer some advice here.

Here are 15 top tips for success in a public relations career. Funnily enough, I’d give the same advice to someone 10 years into their career, like me:

1. Be a sponge.

Curiosity may have killed the cat, but it made the PR pro. Whether you’re just starting out or if you’ve been in the business for years, it’s incumbent upon you to constantly learn in order to stay on top of our industry. Never stop being curious.

 

2. Stay on top of the news.

Make time to stay on top of current events. Read a newspaper (online or offline). Set up news alerts for your company and/or your clients. Listen to the radio or to podcasts about industry news. Watch the news in the morning. Whatever approach you choose, it will make you more interesting and it will make you better at your job. Consider it an investment.

3. Focus on details.

Nothing hurts the credibility of a pitch, a proposal, or a program like sloppy mistakes. Meanwhile, people who become known for outrageous attention to detail become go-to people in a team. Be that person. Read and re-read your work. Be your own devil’s advocate in order to think things through and make sure you’ve covered all the angles. Double-check your calculations. Question your assumptions.

4. Learn to juggle.

This one applies especially to agency folks, but it goes across the board. Learn how to prioritize, how to focus when you need to, and how to manage your time. Life in PR is a juggling act, and you need to know how to manage your workload and the expectations of your clients—however you define them.

5. Learn to write.

Take the time to learn how to write well. Practice. Learn from others. Take a course if you need to. (I recommend the eight-step editing course by the Editors’ Association of Canada, but there are many others.)

Crucial for many new graduates, you may need to unlearn what your professors taught you in university. Short paragraphs, short sentences, and clear language help you to convey your point much more easily than the opposite.

Oh, and if you could put “by zombies” at the end of a phrase, it’s passive. Keep your voice active.

6. Embrace numbers.

Measurement has been a weak point in the PR profession for a long time. Nowadays, companies demand more. This is especially the case for social media and paid media programs. The days of output-focused measurement are numbered, and outcome-focused measurement is on the rise. You don’t need to be an expert in dissecting website traffic (especially if you have a measurement team supporting you), but you should know the basics and know how to coach clients and people within your organization on how to approach measurement effectively.

7. Measure through the life cycle.

Measurement is so much more than reporting, and companies are demanding more from PR measurement nowadays. Know how to take full advantage of the potential that measurement holds throughout a program:

  • Inform your objectives (setting realistic goals, fueled by insights from past programs);
  • Fuel your planning (again, with insights from past work);
  • Identify and help to address issues mid-flight;
  • Measure results and generate new insights to fuel future work.

[Check out more on this in my recent presentation on Social Media at Scale that I gave at PodCamp Toronto.]

8. Provide solutions.

Tough challenges are a fact of life in the PR industry, where the role of communications is often to help to change behavior or perception. That’s difficult. Few things will endear you to your boss more than this: Become the person who comes forward with solutions alongside their problems. It doesn’t have to be the solution they choose (that helps, though), but the fact that you’re thinking it through and considering solutions demonstrates the kind of mindset that managers adore.

9. Learn to stay level-headed.

PR pros frequently have to deal with difficult situations, many of which can’t be predicted. These are moments where you can distinguish yourself and improve your reputation, or the reverse. Be one of those people who keep a cool head. Stay calm, and focus on solutions (per the earlier point). Remember: frantic doesn’t mean effective.

10. Know what you don’t know.

Self-awareness is a valuable trait, regardless of where you are in your career. Be humble enough to know when you’re out of your depth, and to learn from those who have experience in areas you don’t. Make sure that when you find yourself in that situation you don’t sit paralyzed until it’s too late for anyone to help you.

Bonus points for thinking things through ahead of time and coming prepared with a suggestion: “I’m not sure of the best approach here… here’s what I’m thinking… what do you think?”

11. Learn the difference between objectives, strategy, and tactics.

Nothing makes me cringe more than seeing people confuse objectives, strategy, and tactics with each other.

Simply put:

  • Objectives are what you need to accomplish. They should relate to business goals.
  • Strategies are how you plan to accomplish them. They should drive toward the objectives.
  • Tactics are the actions you take. They should funnel up to the strategy.

Learn it. Preach it.

[Read more on how to set better objectives or download my ebook on communications planning for more pointers.]

12. Become a trusted advisor.

Whether you’re dealing with executives in your company, or with clients at other firms, strive to become a trusted advisor to them. Go beyond what you “have” to do and become a partner. Flag opportunities and threats. Offer strategic opinions. Learn to empathize with them. Have difficult conversations when you need to. Push them to take the right approach (but know when to accept their decision).

Don’t just take orders.

13. Learn from your mistakes.

Accept that you’ll make mistakes. We all make them, and they’re a key piece of how we learn and improve. If you don’t make mistakes, then you’re not trying hard enough or not trying enough things. The key is to make them at the right time, in the right setting, and to learn from them. Conversely, people who constantly shirk responsibility for mistakes, or make excuses, will never learn.

Some of my most valuable lessons, and most beneficial experiences, have come from making mistakes. They weren’t pleasant at the time, but I learned from them and I’m better for it. What’s important is owning them and figuring out what to do differently next time.

14. Think outside your bubble.

It’s easy to get caught up in your day-to-day routine. Instead, look around and proactively identify ways to expand your expertise. That could be by finding new ways to get better at tasks, or by getting involved in a project that stretches you, or by learning more about a relevant field.

15. Understand converged media.

This point began life as “understand social media,” but nowadays it’s broader than that. Start with understanding social media-monitor and participate in relevant conversations; think about how your programs might play out in social channels, and so on. Social media is just the beginning now, though. The key nowadays is understanding how earned, owned, and paid media play together. You don’t need to be an expert in all of them, but you do need to understand how to leverage them.

There you have it-15 tips for success in PR. What would you add to the list?

A version of this article originally appeared on DaveFleet.com.

Lies Samantha Jones Told Me

This post can originally be found here

I have a bone to pick with Samantha Jones of Samantha Jones PR.

If we’re to believe this conniving liar [which, sadly, a lot of wide-eyed young publicists and publicists-to-be do], publicists are nothing more than glorified socialites, flitting from red carpet appearances to restaurant openings to the front row of New York Fashion Week.

This is why Samantha Jones is a liar:

Publicists do not get to have this much fun.

Samantha Jones Miley Cyrus

Public relations executives function almost entirely behind the scenes. If you think you’ll get to actually enjoy events you put together, you’ve got another thing coming. A publicist will be found in the background of a photo of an event, likely frantically trying to network with all the key media attendees in the room or scowling at a waiter for not being attentive enough to guests. Remember that time Samantha left her own restaurant opening event before it was over? Yeah. Not so much.

What the hell is with her schedule?

Film title: Sex and the City: The Movie

This is an overall problem with the Sex & the City story lines, but you will not find a publicist who has as much free time as Samantha. Lunch is eaten at your desk. Sometimes dinner, too. Sometimes on weekends.

About all that money…

Samantha Jones Money

Seriously, WHERE does this bitch get all her cash? Granted, an owner of a successful PR firm can make a lot of dough, she apparently has no employees, intermittent [and not that well-known] clients and doesn’t work realistic PR hours. Not exactly the recipe for her success.

This office [overlooking Times Square]:

Samantha Jones Office 1Nope. Just nope.

But, whatever. Work hard, play hard. You can pretend you’re this fabulous.

Samantha Jones gif

Celebrity Product Placement 101

This post can originally be found here

red-carpet-package

Any small business owner who has experienced the “magic” effect of successful celebrity product placement can tell you: celebrities equal sales. As a publicist who works in the celebrity space, I can tell you that celebrities also equal placements, which, when executed correctly, is good for both you and for your clients.

If you’re interested in starting a celebrity program for your brand, here’s a little food for thought:

Does Celebrity Product Placement Make Sense for You?

Celebrity product placement can mean a huge investment of time, effort and money, so it’s important to be realistic. If your brand is a high-end accessories brand, you have a much better chance of leveraging the “celebrity power” than, say, a brand of patio grills. Similarly, getting an endorsement for your $2 lipstick from a celebrity who is used to wearing Dior is going to be pretty difficult. Be honest with yourself when determining if a celebrity outreach program makes sense for your brand.

Identify Your Influencers

It’s practically impossible to directly reach a celebrity. However, Hollywood is full of gatekeepers, or influencers, who can help get your product into the hands of stars. These gatekeepers include celebrity publicists, managers, agents, makeup artists, wardrobe stylists, hair stylists, etc. Depending on your product or service, you may target different groups of influencers to get your product in the hands of celebrities. Be careful to identify which influencers are right for your brand.

The “Wow” Factor

Celebrities receives gifts from brands every single day. Nice gifts – we’re talking thousands of dollars worth of swag and high-end goods and services. It’s not enough to have a high quality good to get a celebrity fan; you have to go the extra mile when it comes to presentation. This sounds easy enough, but be careful: creating special presentation can become expensive very quickly.

Quantity

When developing a celebrity product placement strategy for your brand, be aware: you’re going to have to send out a LOT of free product/offer a lot of free services before you’ll see any ROI.

The Delicate Art of Follow Up

When you’ve made the investment of sending a product to a celebrity or offering your gratis service to the celebrity, it is tempting to want to get an endorsement right away. You were nice enough to give them your incredible one-of-a-kind product, so why wouldn’t they jump at the chance to tell you how great it is, right?

Wrong.

First, celebrities are very busy and you’ll be lucky they ever actually use, wear or even see your product. Second, if you have sent to a particular celebrity’s manager or publicist, they don’t care about getting you feedback (especially if you’re not paying for an endorsement).

Instead, learn how to gently follow up to ensure the celebrity received your product and offer to send more should they desire.

The best—and worst—times to post to social media

By Kristin Piombino- This post can be found here

t’s the million-dollar question for social media managers everywhere: What is the best time to post to social media?

 

While the optimal time to update your Facebook page or Pinterest boards may vary depending on your audience, Social Caffeine created an infographic that lists, in general, the best and worst times to post to the major social networks.

[RELATED: Master the can’t-ignore social media tools after Mark Ragan’s one day social media boot camp.]

Here’s a look at three of them:

Facebook: Traffic is highest between 9 a.m. and 4 p.m. ET.

Best time: Between 1 p.m. and 4 p.m. ET

Worst time: 8 p.m. to 8 a.m. ET

Pinterest: Saturday morning is the best time to post.

Best time: 2 p.m. to 4 p.m. ET or 8 p.m. to 1 a.m. ET

Worst time: 5 p.m. to 7 p.m. ET

LinkedIn: Post before or after business hours.

Best time: 7 a.m. to 9 a.m. ET or 5 p.m. to 6 p.m. ET

Worst time: 10 p.m. to 6 a.m. ET

Check out the full graphic for more:

Kristin Piombino is an editorial assistant for Ragan.com.