11 Things the Media Does That Piss Off PR

By Patrick Coffee  This post can originally be found here

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But you said you liked the pitch!!!

Last week we ran a guest listicle about the top things public relations flacks do that piss off our media contacts. We’ve seen a lot of these lists, and the whole thing sometimes feels like a bit of a one-sided conversation, so in a follow-up post we asked our readers to suggest some points from the other side of the screen. Here, without further ado, are eleven things the media does that really irritate PR.

1. Greeting pitches with total silence:

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We know you have more important things to do, but unless we’re pitching you something as ridiculous as the “woman-proof car” you could at least write a simple “No, not interested.

We know that PR can be annoying sometimes and that a few a fair number of bad apples threaten to spoil this bunch, but that doesn’t give you an excuse to ignore all of us. You can be snide if you want (we expect it) and you don’t even need to include a fancy salutation or a “thanks so much for sharing!”

2. Answering the phone like a jerk:

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At a party this week, we spoke to a prominent tech journalist who said he’s perfectly happy to answer the phone but that the junior flacks tasked with calling him are often so nervous that he has to give them some “take a deep breath and read the script slowly” guidance. This is OK, but some writers take it much further by behaving like reps are tax collectors or divorce lawyers. Do you really want to confirm your own negative stereotypes?

3. Refusing to use the phone at all:

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Not taking cold calls is one thing; we know how bad those can be. But insisting that we contact you via email and sit on our hands waiting for you to email us back? Come on, people. If you don’t follow up after promising to do so, then it’s perfectly reasonable for us to call.

4. Evading us completely:

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Dude. If you don’t like the pitch just say it. We know you’ve been crazy busy, but there’s a reason we want to make sure you plan to quote our client in your upcoming trend piece: by the time you publish it’s too little, too late.

5. Forgetting the client’s name during an interview:

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PRWeek says this happens nearly half of the time, because what the hell? Could anything be more dismissive than making clear that you don’t know or care who you’re talking to after the interview begins? Were you planning to brush up on names, addresses and “what the hell you do for a living” info during the call?

6. Deviating from the topic at hand:

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Why do you think we insisted that you not ask about our client’s pending divorce, rehab visit or failed business venture?! Do you know the meaning of the word “conditional?”

7. Expecting us to deliver resources at the last minute:

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Yes, you have a deadline. Yes, you’d really love for us to give you a quote in the next 15 minutes. No, that is not a realistic request. There’s a reason we pitched the source three days ago!

. Not letting us know when a story goes live:

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How can we promote the story you posted when we don’t know that you posted it? It’s not like we Google stalk you every hour; you’re not the only writer we know.

It is always comforting to hear the calming sounds of a pissed-off client who gets home in time to see the last five seconds of a three-minute interview filmed earlier in the day. The DVR wasn’t set, the reminder wasn’t in the iPhone and, most importantly, the PR rep didn’t call. Appreciate that help, guys.

9. Agreeing to an interview/product review and never writing about it:

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Hey, where did you go?

It is fun when we can secure a spot, jump through hoops of fire to send you the product or schedule the interview, follow-up to confirm that—against all odds—you actually liked it…and then wait five months for you to kindly let us know that it got “bumped” while we try to tell our clients why the story never appeared. If you just want free stuff, you can make that clear up front.

10. Procrastinating on writing an “exclusive” story and then getting mad when we pitch it somewhere else:

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Yes, the agreement was “exclusive” when we discussed it, but you know these things are time-sensitive. As far as next week or month, we have a job that relies on securing that placement rather than watching you drag your feet. If you have other obligations we totally understand, but you could have shared that news with us.

And waiting until the “exclusive” shows up somewhere else to get upset? Just look at how sorry Peggy Olsen feels for you.

11. Generalizing about how much “those people” suck:

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Yes, some of us are eager beavers who can’t understand why you wouldn’t want to take our ridiculous story. And some of us are condescending old-school haters ready to tell anyone who’ll listen that you wouldn’t even be able to do your jobs without us. Most of us, however, are neither of those things—and complaining about how much you hate PR isn’t going to make things better. We have feelings too, you know? (Well, the ones that are good at this job. The rest of us are cold-hearted bastards.)

Now we have to make a confession as members of “the media”: this blog is guilty of a couple of these cardinal sins, primarily #1 and #3. We also sometimes pull #2 and #8 and, after a few drinks, a tiny little bit of #11. We apologize and we promise we’ll do better.

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Sound good? OK.

Now come on, readers: we know you have some points to add to this GIF-athon. Don’t be shy.

DISCLAIMER: This post was written as a light parody of the relationship between hacks and flacks and the stereotypes each side holds about the other. We thought the tags and GIFs would give that away.

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8 tips for getting your press releases read and shared

By:Russell Working  This post can originally be found here

 

The press release is dead—or so we keep hearing.

But somebody forgot to tell Sarah Skerik, vice president of content marketing for PR Newswire.

“No one reads press releases?” she says. “I’m sorry, I have data otherwise. People read them by the millions.”

The thing is, press releases can be written well or handled badly. In a session titled “Proving the Value of PR Across the Organization,” she explains that press releases are content that can be widely shared—if you make it interesting and shareable.

“People are tweeting the daylights out of press releases,” she says.

Her comments come as many in public relations express doubt about the value of the press release. In a recent piece for the HubSpot blog, a former Newsweek reporter states that he deleted nearly every press release he received.

He quotes one industry pro who says: “The simple press release should have died years ago. In my mind, they’re dead already.”

Skerik, however, says press releases keep pulling in readers. Ten years ago, she would have told you that most of the people who will read your press release do so within 72 hours.

Today, press releases accrue only half their reads over the first four days. The rest of the readers continue to find the press release over the next four months and beyond.

Here are some tips from Skerik:

1. Write the way you talk.

Search engines prefer natural language, not jargon or marketing-speak. So do readers. Write naturally and use good grammar, Skerik says.

2. Cut back on links.

Skerik analyzed the worst-performing 500 out of a set of 20,000 press releases to figure out why these were the bottom feeders.

“I did find that the duds almost to an item had a preponderance of links within the release,” she says. “Every other word it seems has links, and it’s really annoying to the reader. And search engines saw it as spam.”

3. Avoid the use of Unnecessary Capitalization.

Copy littered with capital letters “in weird places … are a turnoff for a lot of readers and really will make your press release underperform,” Skerik says.

4. Recognize that content recirculates.

Ever puzzle why a friend on Facebook posted that same damned cat video you saw a year ago? That’s because content now is available to people on their own time frame, enabling them to recirculate it, Skerik says.

What’s old hat to you is new and interesting to the person who Googled it five minutes ago. Treat your press releases as part of your permanent content archive.

5. Always include something tweetable in your pitches.

Fans, bloggers, and even journalists can be willing to your press releases—but not if you make them work at it. Always include something they can tweet or share. Make it easy for them.

“They just hate it when you send a text-only pitch and attach a press release, and that’s it,” Skerik says.

6. How about issuing a press release in tweets?

In September, @AmazonKindle issued a press release in a series of 14 tweets. This allowed followers to retweet the parts that most interested them, such as the music or extended battery life, Skerik says.

She adds that a tweet about music might not have elicited a reaction from her, but because she provides tech support for an out-of-town parent, the tweet about a new “mayday button” for such support caught her eye.

 

The Mayday button revolutionizes tech support. Free and 24x7x365. Preview the TV spots: http://t.co/trvKced6oh #firehdx

— Kindle Team (@AmazonKindle) September 25, 2013

Caveats: @AmazonKindle lost an opportunity by not including additional images or media with every tweet, Skerik says. We at Ragan Central also noticed that at least one irritated Kindle follower responded to the stream of tweets with the words, “BLOCK FOR SPAM.”

7. Feed your influencers.

These hungry critters require regular doses of information to survive. They thrive on attention, and multimedia content is their favorite snack food. Exclusives make them purr.

“Give them the star treatment-give them the media treatment-and you will win an enthusiast for life,” Skerik says.

8. Interaction matters.

The Google algorithm has moved beyond merely scanning pages for words, Skerik says. Google now places a high value on people interacting with your content, and this can include old press releases.

Do people like the content? Do they link to it? Are they interacting with it? Do they continue to share it over time? That’s how you gain visibility in searches.

Russell Working is a staff writer at Ragan Communications.

HIRING A PUBLICIST? READ THIS FIRST…

by  This post can be originally found here

So, you’re the next incredible brand on deck and you’re ready to hire a publicist? Read this first:

Know exactly what a publicist does.

A publicist/PR pro is a public relations practitioner. And, public relations is the art of influencing public perception using strategic communication. “PR” is commonly used to describe the practice in general, not the practitioner. If your potential publicist refers to herself/himself as a “PR”, run.  It’s the equivalent of Metta World Peace saying he is a basketball. He didn’t say that, by the way.

Side note: Publicists don’t like to be called publishers either, unless in the rare instance he or she actually publishes books too.

A breakdown of a publicist’s tasks include:

Creating exposure: Your publicist should craft or oversee your Electronic Press Kit (EPK). Draft press releases to announce news worthy happenings. Pitch you to media and schedule interviews. Scan the media for new mentions of your brand, negative or positive.  Oversee your image and have a good relationship with a fashion stylist. Manage, plan or review your social media activity. Coordinate photo shoots and video shoots. Assist you on the red carpet, but not actually pose for photos with you. Assist with speeches. Plan events and press junkets. Make sure your branding is cohesive.

Brand protection: He or she should conduct media training for your print/radio/TV interviews. Manage a crisis, if one arises. Think Olivia Pope. Or, Judy Smith. Although most PR pros don’t soley specialize in crisis management, they should have a working knowledge to craft an effective plan in case you ever need it.

What’s your budget? 

Now, that you understand publicists aren’t hired to put your name on a list at a party, pick up your laundry or babysit your kids… know your BUDGET. Before you go to a car dealership, you have an idea of the amount you want to spend. Do your research before meeting with a publicist to avoid wasting your time, and theirs. If you want to hire a big time agency– who may actually assign a first year account executive to your account– expect to pay at least $10,000 per month as as minimum rate. Some big name publicists with boutique size firms and huge clients are also in this range.

Boutique firms and reputable freelance publicists charge around $5,000 per month on average, although more demanding clients may spend up to $10,000 per month. They may also take on a few smaller budget projects here and there if they believe in the particular brand, especially if the brand is a start-up, rookie, new artist, etc. On the flip side, corporate brands are hiring more and more boutique and freelance pros to ensure account attention and around the clock accessibility.

If a publicist is charging under $900 per month, what are the surrounding factors? Smaller geographical market? Seasonal or start up special? Scaled down services? Inexperience? Ask.

Oh, it’s not uncommon for publicists to ask professional athletes and entertainers to provide game/event tickets. It makes sense for them to observe you in your element. However, being in your element should not be a payment substitution.

Does the publicist have a passion for your field? 

Once upon a time a publicist with NFL clients asked me what a first and tenth was. That wasn’t a typo. Someone representing professional football players really asked what a first and tenth was. That’s like a book publicist asking what a book outline is. Or book hotline, to keep it consistent. Anyway, passion breeds research. Financial services & technology publicist, Samantha Savory, studies trends in the financial and tech world with the same intensity level she studies PR trends. Kristen Hopkins, who specializes in non-profit, knows her niche’s trends like the back of her hand.

It’s not unfair to ask for a fashion publicist’s thoughts on Isabel Marant’s spring collection to test their engagement level. Or, ask a sports publicist to pick Ovechkin or Crosby. If I were a musician, I would want my publicist to have a favorable opinion in my genre. Or, understand the complexity of current political issues before running my political campaign. A film publicist shouldn’t be required to have Roeper level movie knowledge, but a Varietysubscription shouldn’t sound far fetched. Regardless of the niche, it doesn’t hurt to check out your potential publicist’s tweets. If it’s truly a passion, they can’t help but talk about the subject.

Goals.

During the first meeting with your potential publicist, 80% of the conversation should be about your brand and its goals. If a publicist gives you a million ideas prior to hearing the brand’s goals, run. If you believe your brand is unique and trendsetting, PR ideas should be tailored. The publicist may have a few initial ideas, but the exciting ideas should be in the proposal you receive after the consultation. Even if the publicist knows all about your brand through research, hearing your goals is the main objective in the first meeting.

Side note: Speaking of the consultation, some publicists charge an hourly fee similar to attorneys, some do not.

Ask to see his or her portfolio. 

Don’t be afraid to ask to see their work. Even a newbie should have a portfolio with entries from internships.

Look at the types of brands included, the level of media exposure, writing skills, and the quality of the presentation. If their brand isn’t represented well, why should you trust them with yours?

PR Pros: Choosing Clients’ Causes Carefully

By: Toni L. Rousell                   Original Post can be found here

Your advice is not only valued, as a hired PR professional, wise counsel is required.

So, how do you help your clients choose the causes they support? Being driven by emotions or going with what’s popular, is sure to be a recipe for disaster.

Discouraging clients from seeking alliance with causes they really have no sincere desire to support, or no real understanding of, should be number one priority.  It can be hard to steer them in a more beneficial direction, avoiding self-destruction of their brand, but it’s responsible and necessary.  They’ll thank you later and you’ll sleep better at night.  Throwing support to a cause they don’t truly believe in, will only lead to their support waning, which will consequently reduce the value of their endorsements as they appear “flaky”, or even unstable, in the public-eye.

Local vs. National

It can seem convenient to offer support to the largest, most visible organization when it comes to “giving-back”, but could a local organization, requiring more hands on support, be more beneficial to your client’s long-term philanthropic goals and public image?  Analyzing the organization’s mission, do results support that mission?

Local organizations will allow for your client to see the lives their efforts effect. They will be able to look directly into the eyes of those benefiting from their donations and volunteering, and will also be more likely to give to those in their hometowns who directly affected their success, which makes for excellent public relations.  This encourages a more faithful, less “fair-weather”, connection.

Alternatively, national organizations offer the opportunity for clients to give-back to multiple communities at once.  If your client lives or their primary business is based outside of their hometown, this choice would allow them to give-back to their hometown community, as well as to the new community that has embraced them. There should be no lack of effort on the client’s part to make their presence known, even when the cameras are off or not around.  A national organization will also be more likely to have consistent PR representation, affording a better grasp on public support of the cause and offering more flexible events your client can join.

Making the Commitment 

Sometimes a client desires to support organizations with a focus that may require a little extra effort for educating the public or validating the connection. Is the client truly committed? This is where your client’s genuine beliefs will come into play. The work required will expose the true intent: is it pub or love?

One example of true commitment is that of Actress Ciera Payton. Being raised, until the age of 13, by her grandmother and drug addicted (now incarcerated) father, Ms. Payton wanted to align her brand with organizations that would allow her to connect with youth growing up in an environment similar to herself: children of incarcerated parents.

But how understood is this cause?

Most children of incarcerated parents are misunderstood and, in many cases, ignored.  Many can site statistics, and some can actually admit they’ve become a statistic, but Ms. Payton’s focus is clear: share the fact that she has overcome the statistics.

By welcoming audiences in, sharing some of her most painful moments growing up in a life-threatening environment, Ms. Payton reaches those who can relate, finding those in need. She credits the Arts for saving her life, and not only commits funding, but diligently focuses on giving-back to youth facing the same battles she’s faced by mentoring.  She has chosen a mix of both local and national organizations to support, allowing her to give back to her hometown of New Orleans as well as her new home of Los Angeles.

Maya Angelou quote (pic)

PR and Publicity vs “Puff and Fluff”

While announcing the partnership, be honest with the public.  Don’t puff up your client to be more than what they are or try to fluff up their support to be more than what it is.  Instead, once the choice has been made, be sure to connect with those who genuinely share in the cause.  Reach out to those who are long-term supporters, whether celebrity or not. This will not only increase the support base for the cause, but will also strengthen your client’s alliance.  Joining forces and sharing ideas for creative support, increases public awareness and makes the difference between superficial “puff and fluff” and careful PR and publicity.

Remember, it’s the man who has more that gives more and philanthropic efforts are what keeps many in need going and feeling encouraged.  Giving back for the cameras is bound to be exposed and never worth the backlash.

Rachael Sacks: Why PR Pros Are Different Than Publicists

By Shawn Paul Wood This post can be found here

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Forgive the headline. This nitwit does not espouse the definition of why PR pros are different than publicists. Rather, she is the proof in the proverbial pudding splattered all over her dress.

I have often aforethought a contentious opinion on the said difference between PR pros and publicists.

Full disclosure, I — as well as almost 90 percent of the media — loathe publicists. And if you check my LinkedIn profile, I’ve been one to some major domos out there, so I can share this. Why the vitriol in the industry? The aforementioned example. They make PR professionals look bad. I have a theory, so kids, hold your ears. The difference between a PR pro and publicist is like a pimp and his ho. One works for it, strategizes the right area for it, and knows how to bring in ROI for it. The other…well, just shows up. Enough said?

That said, thanks to the New York Post, meet Rachael Sacks.

Here’s how self-avowed wealthy college brat Rachael Sacks responded Saturday after her online essay, “I’m Not Going to Pretend That I’m Poor to be Accepted by You,” earned her Page One notoriety in the best paper in town.
“I don’t even have a publicist yet,” exclaimed Sacks, whose doctor dad back home in Maryland is footing all her bills as she pursues a writing degree at the New School.
“Maybe I’ll get a publicist, I don’t know,” she mused holding up The Post and smiling as she flipped the bird to haters. “People are suggesting that to me.”

So, sans an introduction to celebrity fandom via the night-vision tape (Kim Kardashian, we see you), this pre-pubescent dolt thinks he answer to fame is having someone schlep around to get her on TV and radio.

And that’s what is wrong with PR — the publicist.

Any dolt with Mommy and Daddy money thinks being a publicist means you have arrived. No, a publicist means they haven’t arrived. You think what they do is work? They represent someone famous, and after fetching said starlet’s dry cleaning and sex toys, they call a local radio station and say, “Hey, I have this chick. Wanna talk to her?”

Of course the answer is a clamoring, “YES” and a PR-ish career is born. The minute PR professionals can stop confusing publicists actions to what we do, the better off we will be as an industry. And publicists, if you want to join the real world, call us.

Then again who could blame you? You get drive cars that aren’t yours. Fetch clothes you can’t afford. Shill for people who don’t deserve fame in hope you get a cameo on some dumbass ‘Bravo’ show.

Maybe being a publicist is the way to go after all. Hey, Rachael? Call me.

PR pro: Don’t call us marketers

By Kevin Allen The original post can be found here
Earlier this year, I published a piece that may have suggested that PR is a “fallback” career for journalists. The piece garnered 50+ comments; clearly, some PR folks are easily offended.

List Brian Kilgore among the easily offended. He recently penned a piece for The Huffington Posttitled, “Don’t Insult PR People by Calling Them Marketers.”

The offending part is the Globe and Mail, which called CBC’s new boss a former “marketing and public relations executive.”

Marketing and public relations are different, Kilgore asserts.

The piece is actually more of a 101-level “This is what PR is and this is what marketing is—see, aren’t they different?”

I think Kilgore seriously mischaracterizes the approach of a modern brand. Social media has changed everything. The most successful brands don’t function within an old school model under which PR, marketing, and advertising function in their own silos and it’s up to PR to pitch journalists.
Sure, you can still function in that model, but a coordinated approach—with PR, marketing, and advertising functioning as fingers in a fist, with social media as the thumb—can spark much more influence than any department working on its own.

PR people shouldn’t be offended by being perceived as marketers any more than marketers should be offended by being seen as public relations pros. We should all recognize that the lines are blurred in the new paradigm—it’s only when the efforts are coordinated that the best things happen.

16 networking mistakes that can derail your career

By Jim Dryburgh This post can be found here

Networking is a skill that can help you develop long‐lasting business and social relationships.As with most skills, you can network well or poorly—perhaps to the detriment of your career.Here are the 16 most common networking mistakes to avoid:1. You think you don’t know anyone.

You are connected to more people than you realize.

Take 10 minutes and write a list of past and current work colleagues, industry contacts, friends, family and acquaintances. You will likely be surprised by how many people you know. Store these names in a file and add new people as you meet them.

Once a month, go through your list. Call at least one person, and email three. The key is to stay in touch. Find out what’s new with people personally or professionally, react to news in your industry or set up a lunch. Put a note in your files to remind yourself what you talked about.

Now check out some social media sites such as Facebook, Twitter, and LinkedIn, which are powerful ways to expand your network. If you have a blog or website, check out who’s been corresponding with you lately.

Continuously reach out to new people and you’ll see networking possibilities grow.

2. You wait for a reason to network.

A network is a social and business resource that you must cultivate and nurture.

Your network supports and sustains you in good times, but is the key to your survival in bad times. Too often people start networking only after they need something. Imagine a friend or relative who only calls when he needs money. Do you take his call? Do you look forward to hearing from him?

Effective networking means creating contacts and relationships now. Dig your well before you’re thirsty, as Harvey Mackay says.

3. You fail to create a networking script.

Avoid fumbling and stammering for the right words by practicing what you’re going to say about yourself, your job or another topic of interest.

Practice it. Practice smiling as you say it so people get a sense of excitement and energy about you. Then think about questions that might come up and how you’ll respond.

Whether you call someone or talk in person, consider what you want and what you can realistically expect from the person. Think about the purpose of your conversation—is it to find out information or seek other contacts? Being clear about what you want will be a more effective use of everyone’s time, and will create a better impression than a rambling speech. Be aware that the person may not be in a position to do much; be gracious if all he can offer are ideas, advice or experience.

Requesting a job isn’t appropriate at this stage, and may result in you losing the contact. For networking emails, be personable and upbeat, but make sure your tone is appropriate to the person you are contacting. For example, don’t go into networking mode if you are just reaching out to an old friend.

[RELATED: Ragan’s new distance-learning site houses the most comprehensive video training library for corporate communicators.]

4. You’re unprepared.

Thinking you know what you want is not the same as knowing it.

Treat networking the same way you would an appearance at Carnegie Hall. Practice your pitch as well as your answers to questions that might arise.

Knowing what you want to get out of a conversation will make the best use of everyone’s time. Do you want a new job? Sales contacts? Information about a competitor?

If you don’t know what you’re after, you’ll either embarrass yourself or walk away having accomplished nothing.

Do your homework and plan ahead to avoid arriving unprepared. If you’re meeting with someone or attending an event, know why you are going and the types of people who will be there. Research specific contacts who may be there and prepare some conversation topics ahead of time.

5. You talk about yourself too much.

When networking, listen to what everyone else is saying. People help by offering advice; they’re not interested in hearing how much you already know.

While a big part of networking is marketing yourself, it’s important to know where to draw the line. Give others some room to get a word in. Prompt them to tell you a little about themselves. This way, not only will they feel like they are part of the conversation, but you’ll learn a little about them. The more you know about them, the more you’ll know what they can do for you, and-brace yourself-what you can do for them.

6. You monopolize someone’s time.

At a networking event, everyone wants to mingle and meet different people. Although making a connection with someone and getting into an interesting discussion can be a great experience, you should keep conversations at networking events short and sweet.

If you’re networking over the phone or by email, remember that the person you’re speaking with has a life beyond you and your needs and interests. A good rule of thumb is that if the person is carrying less than half of the conversation, it’s time to move on.

7. You lack etiquette.

Etiquette can extend from table manners to punctuality to your approach to social networking. If you think people don’t notice, you’re wrong. Committing this blunder is self-destructive, so mind your manners!

There are a number of things that violate networking etiquette:

  • Showing up late.
  • Interrupting people when they are talking.
  • Talking for an extended period of time about yourself.
  • Not asking other people who they are and what they do.
  • Barging into a group when it is clear they don’t want to be disturbed.
  • Blatantly looking for the next person to talk to.
  • Drinking too much.
  • Talking with your mouth full.
  • Not keeping your emails and your social media profiles professional.
  • Sharing a person’s contact information without his permission. (This is a huge no-no that will quickly land you a top spot on the blacklist. Always check with people first, even if you’re doing them a favor.)

8. You forget to bring business cards.

In one of his books, Jeffrey Gitomer argues that the main purpose of a business card is to get the other person’s card. When you hand people a card, they usually want to do the same. The key is to get their cards so you can respond after the meeting with a note that connects you and the conversation you had.

Always carry business cards with you—especially if you’re attending a networking event. It’s unprofessional to give out your contact information on a scrap piece of paper or napkin. Doing so may discourage a contact from getting in touch with you in the future.

9. You have an unprofessional email address.

Your friends may know you as “Daddys1Girl,” “HotStud4U,” “Cougarlady” or “RumAndCoke47,” but when you’re building a network, use a serious email address—preferably one with your real name. And when you use this email address, make sure you have a complete signature at the bottom.

Make it easy for people to remember and contact you later. Your email, LinkedIn profile and standard messaging are key parts of your brand. Consider getting a website and using your email as the address. You can do this for the cost of one business book, and it’s another way to expand your brand.

10. You forget you only have one chance to make a first impression.

Dress sharply when you attend an event. Give firm handshakes, stand up straight, make good eye contact, repeat names back to the owners and show respect to everyone in the room. Never say anything negative about any person, event, company or organization, regardless of your personal views.

Remember that a networking event can be like a first interview for your next job, but no one will help you get your foot in the door if you put forth an unprofessional or negative attitude.

11. You don’t know how to work a room.

Men and women with contacts and power meet many people, but they only remember those who stand out from the crowd.

If you “just aren’t very social” or if networking “just isn’t in your personality,” then be someone else for the networking event. Be assertive and act like a leader you admire. How would your hero handle this situation? Communicate self‐assurance and confidence. Don’t let your introverted preferences get in the way of building the network or career you want.

The good news is you can learn how to network. The news you probably don’t want to hear is that in today’s communication‐driven world, just about everybody has to do it. There’s no sense trying to avoid it.

12. You don’t ask follow-up questions.

If you’re networking for a job opportunity and someone says, “I wish I could help you, but I don’t know of any openings right now,” take a minute or two to ask some follow-up questions:

  • What’s the outlook for the future?
  • Do you know anyone else in the industry who might have something?
  • Do you have any thoughts on what my next step should be?
  • Who would you contact if you were in my shoes?

Follow‐up questions show interest and may help the person you’re networking with come up with ideas he might otherwise have overlooked.

13. You lie.

Would you ever recommend someone who you knew stretched the truth?

A wise man once said, “Always tell the truth. That way you won’t ever have to remember what you said.”

It’s tempting to say, “So‐and‐so gave me your name and told me to call.” It might even get you a meeting. But eventually such‐and‐such will learn so-and‐so did not tell you to call, and you’ll have burned not one, but two, bridges.

Building relationships is all about building trust. If you don’t trust someone, you’ll hesitate to contact him when it’s time to make an important business decision. You don’t want someone to hesitate about you.

14. You don’t follow u p.

You’ve gone through all the trouble to make a contact, so why let it go to waste?

You need to follow up after every meeting or job interview to reiterate your interest and ensure you remain at the front of the person’s mind.

Remember, people are busy, and you probably aren’t their top priority. But they are your top priority. Make sure they know it.

Always thank a contact for her time and advice via a handwritten note or follow‐up email or call. Let your contact know whether her suggestions panned out. You may think your networking is over, but your paths may cross again.

Don’t be afraid to get back in touch with someone. Send her an article or notice of an event that might interest her. Keep in touch through social media or drop her an occasional email telling her how you are.

What goes around comes around. Follow up with contacts who helped you. Keep them up‐to‐date about the company you are now working for or whether the information or leads they provided you were helpful.

This will help you to maintain people as contacts in your network, and allow you to return the favor when they’re in need.

15. You don’t tie up loose ends.

Too often when people in your network help you and give you the opening you need to achieve your goal, you think “It’s finally over.”

Not quite.

After any business meeting, you should document what actions people committed to—particularly you. In most cases, sending a note regarding your commitments will make you look professional and competent. You will probably need those people again in the future.

Write the person a thank‐you note for her help, and let her know what you ended up doing. Don’t just do this for the person or people who helped you find a job or a client. Do it for everyone who offered to, as well.

16. You don’t pay it forward.

Networking is a two-way street.

If you reach out to your contacts every time you need a something—a job, sales lead or favor—without ever giving back, people will stop being so willing to help. A good networker is ready and willing to help their contacts whenever they can.

Did you meet someone who would be a great contact for your colleague? Introduce them! Do you know of a job lead that might be perfect for your contact’s unemployed son? Hook him up!

If people see you as a resource, they’ll be more inclined to nurture and maintain the mutually beneficial relationship.

If you know what not to do, you can network with purpose, add value to your network and become outstanding at the art of networking.

Jim Dryburgh is president and founder of The Balanced WorkLife Company. A version of this article originally appeared on Careertopia.

Video Catches Publicist Rudely Denying Interview

By Matt Wilson  This post can originally  here

Big events where PR pros accompany clients can be really stressful. Sometimes, the pressure can have an adverse effect on one’s mood.That seems to be what happened to ID PR’s Bryna Rifkin, a publicist for stars including Jennifer Lawrence, Julia Louis-Dreyfuss, and Michelle Rodriguez, among others, at this year’s Toronto Film Festival. As she accompanied Oscar winner Marion Cotillard down the red carpet, French-Canadian reporter Catherine Beauchamp asked for a quick interview with the actress.Rifkin shut the reporter down with a heaping helping of condescension, and it was all caught on video:https://www.youtube.com/watch?feature=player_embedded&v=SxtbBeFPcno

When Beauchamp says she was told she could ask one question, Rifkin replies: “Nobody told you that. Either way, I’m saying no.”
Rifkin’s rudeness has made her the center of the story. Business Insider called her smirk near the end of the video “cringe-worthy” and Defamer commented, “Let’s hope this behavior doesn’t continue.”

Reporters can seem like pests sometimes, but they’ve got cameras and recording equipment. If you swat one away, odds are you’ll see or hear a recording of it somewhere online soon after.

Instead, as the song goes, “try a little tenderness.”

HOW TO WRITE SO EDITORS DON’T HATE YOU

 

This post can be found here

As a writer, it pains me to say that I don’t always know exactly what people will gravitate to and read, instead, I try and identify the type of story a publication would choose to print, or not. While editing yesterday evening,  my frustration became so intense that I recalled  a post from Women in PR, “PR Pro habits Journalists Despise”,  which prompted me to write this piece. The WIPR post stems from Katie Burke’s “S%*t PR People Do That Journalists Hate”.

Now, I’m no Katie Burke, but as a young editor, I feel compelled to express the s%*t writers do that makes me hate them.

1. Write with purpose.
There is nothing worse than being handed an article with all the meat but no veggies or complex carbs. We’re hungry for compelling material, so make a healthy balanced meal out of it. Create a general outline of your story, then decide on its purpose.  If you are having a hard time populating your outline, that could be an indication to either, choose a new angle or trash the story.

2. Ditch the question marks.
Only ask a question when it is a legitimate one.
How would that make you feel? Could this path be for you? You as a writer should write to make me feel, however that I should or convince me that path is my destiny. Stop the “what if?” madness and give us all something to chew on.

3. It’s all about me.
If you are writing a narrative, by all means, recount your journey and experiences, but if your article is supposed to be about herbalism or the history of pancakes—which is quite interesting if I may add—don’t make it about you. It seems it takes an eternity to turn those egomaniacal comments into quotes or supporting facts. I don’t know about you, but who wants to take an eternity on anything.

4. Going comma crazy.
Gone are the days of commas and semi-colons. When appropriate,  connect long thoughts, with a long dash. The article will appear more neat overall.

5. Pay attention.
Review the general writing style of the publication you are submitting to. If the articles don’t contain bullet point lists, first person narrative or funky fonts,  don’t bother sending your story over in poor shape. Great writers have the supreme ability to adapt, don’t be afraid to show off.

6. The guessing game.
Don’t write as if you were talking. Your ideas should be communicated clear and concise, so they won’t be misinterpreted. Also, avoid the use of seemingly common phrases—no one wants to Google every quirky thing you have to say, to determine if it’s tasteful.

7. Act like a writer, think like an editor.
Friendly and accessible writers, that are understanding and genuinely open to improve, get first priority in my book. These writers win you over with their persistence, charisma and of course, precise writing style. Before you have the chance to ask, they already have the answer—be it a quote, supporting graphic or the occasional reminder that any piece they submit comes with a “no piss off” guarantee.

Writers and editors, what are some other things that drive you crazy? How can we fix them?

PR DIARIES: TWEETING YOUR FEELINGS

by   The original post can be found here

In the world of PR, we juggle back in forth on what I like to call the ‘personality aspect’ of branding. As we all know, Twitter has become an every day essential for proper business branding. Not only has Twitter become one of the most rapid and effective ways to interact with your following, but it sets across your message to the public instantaneously. Whether you’re announcing a new story or showcasing a new product, our tweets speak to and attract an audience targeted to your brand. In our world, let’s just say Twitter is one of our best friends. And if you haven’t heard, the rumor is true. Personality does sell. But when managing Twitter accounts for numerous clients, how do you incorporate an individual message with a personable aspect for each brand? And when is personality too much personality?

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For one, before beginning social media management for a client, get to know the brand and who you are aiming to interact with. In example, if you are tweeting for a beauty brand, know your stuff! Research all aspects of your client’s products because people will ask! Twitter can be a highly effective way to transform words into sales and this is your pitch. As for the personality, utilize your tagline, if applicable, and research any fun images and quotes that may fall into the brand’s message for postings. Don’t be afraid to tweet to your niche! With our beauty brand example, you would want to maintain a ‘twitter relationship’ with beauty bloggers first and foremost! Join in on live chats and twitter conversations. Twitter is one big popularity contest and we are all aiming for the clique.

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Ultimately, we are after one goal. Connect your client to the consumer. How are you interacting with your consumer? To most effectively converse with your followers, you must learn to think like a consumer, a publicist, and a client all in one (And usually for ten different companies at the same time). As the PR Girl, what is your goal? To make the deal, the sale, or the relationship! As the consumer, it varies. Who are you targeting?! If you are live tweeting with single moms in business, then you better act like a single mom in business! What are those single moms looking for in a product? Learn the day in the life of a single mom beauty guru, and the mission is accomplished. Public Relations is all about relations after all and the capability of relating with ease is a necessity.

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Now to dig deeper: The personality aspect of tweeting. Your followers will easily relate to a company they feel that they know on a personal level. In addition to researching the brand that you are representing-thoroughly, take the time to get to know your client. Who is he/she? What do they stand for? If your client is philanthropic, interact with philanthropists on Twitter using the interest as a common ground. You want to show the person behind the brand because 9 times out of 10 it is the person that sells, not the company. Ultimately, they care about the company message, who you are, and what you are trying to do. Shine your client’s personality through a PR voice on twitter.

Use the personality aspect to your advantage, but please keep in mind the disadvantage. DON’T: Tweet about a client’s weekend adventures on their son’s soccer game sidelines. DO: Tweet an eye-catching picture of a client at an event. Be personable, yet effective! Showing a person behind the brandcan make a company or break it. Your followers want to see who you are and want to feel related to you and your company, just don’t tweet about everything you’ve had to eat that day! ;)